What can I do immediately to combat recession in my car wash and detail shop other than direct mail, coupons..
1. Try a "point" system. Like, you wash your car there 10 times, and you get a free detail or something. Of a free wash for every 5 washes. Something like that.
2. Talk with other local businesses and push each other's product. Advertise their businesses at your place and have them advertise yours at theirs. Work with them to promote each other. For example, if a donut shop is next door. Help the donut place out by offering a free car wash with each 3 dozen donut purchase, and then you offer a free dozen of donuts with each 3 car washes, etc. Im sure the prices are something that can be worked out to make it economical for you both. (3 and free is just an example)
3. Do something different to make your place stand out. Like institute a theme based on the day of the week.
Manic Monday - have all your employees dress in 80's garb each Monday.
Football Friday - have them all in football gear as they wash, wipe down the cars.
You get the picture. But having that gimmick will get more customers. Especially when a child sees that and wants to come back with their parents. It will get you a few more customers and seperate you from your competitors.
Here in Seattle, they are having problems with some of the coffee stands. The stand are filled with female employees that are dressed in a bikini or something very sexual. The locals are up in arms about it because they say that its selling sex and that people are just coming to the shops to buy coffee and see a very attractive girl dressed in almost nothing. But the fact is this...they are selling the hell out of coffee.
I hope these ideas help. Good luck to you and your business.
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